Further to our conversation this morning on the '90,9,1' idea; I found this website which seems to have relatively concentrated information on the theory: http://bit.ly/cxJdKq. Any thoughts?
Content we have so far:
Context:
~ Relationship between online and offline (on 10% of WOM is online)
~ Social media spend is growing, so will options for measurement
~ Still no robust link to ‘propensity to buy’
~ Still no theory as to how much mor…
Sorry I couldn't make the session - looks really interesting. Actually, we have a guide for brands and organisations which might be a useful addition to John's presentation on Twitter strategies. If anyone is interested, do send me an email: niall.o…
December 21, 2009
Niall O'Malley is now a member of kukutana - social media cafe
Quick note to let you know that we are going to change the frequency of the kukutana meetings from weekly to possibly once a month - will confirm the date of the next meeting - probably 4th December.
Hope you can make it along to this one or the next one.
We hold these sessions every friday - they have been going about 4 weeks and we have had small groups come along and join in - not everyone every week, but there is interest in what we are doing.
I am based in Twickenham so come along on a friday or if you want to meet up for a coffee at some point let me know.