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kukutana – 29th January – Listening in online
Happy New Year!
This year we have some interesting session in the pipeline….the first of one is on the 29th January and is about listening in online to conversations which are taking place between and about customers, advocates, journalists and employees. Niall O’Malley from Immediate Future will be leading the conversation and we have Barry Bridges from Tempero who also provide online monitoring services and reputation management services joining our conversation as well as Vince Cable MP and Shadow Chancellor of the Exchequer for the Liber...
We are looking forward to an interesting session and hope that you can come along and join us.
We will be running kukutana on the last Friday of the month and we are confirming dates with:
MD of leading online moderation services company
360 marketing services and social media consultant
Senior online marketing manager from a financial services company
If you would like to lead one of our sessions drop me a line and we can work out a date for you.
Looking forward to seeing you on the 29th Jan.
This year we have some interesting session in the pipeline….the first of one is on the 29th January and is about listening in online to conversations which are taking place between and about customers, advocates, journalists and employees. Niall O’Malley from Immediate Future will be leading the conversation and we have Barry Bridges from Tempero who also provide online monitoring services and reputation management services joining our conversation as well as Vince Cable MP and Shadow Chancellor of the Exchequer for the Liber...
We are looking forward to an interesting session and hope that you can come along and join us.
We will be running kukutana on the last Friday of the month and we are confirming dates with:
MD of leading online moderation services company
360 marketing services and social media consultant
Senior online marketing manager from a financial services company
If you would like to lead one of our sessions drop me a line and we can work out a date for you.
Looking forward to seeing you on the 29th Jan.
Add a Comment
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Comment by Niall O'Malley on January 29, 2010 at 1:38pm - Further to our conversation this morning on the '90,9,1' idea; I found this website which seems to have relatively concentrated information on the theory: http://bit.ly/cxJdKq. Any thoughts?
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Comment by Barry Bridges on January 28, 2010 at 3:38pm - Looking forward to tomorrow and sharing some thoughts around reputation management and monitoring. There are so many tools out there and new ones springing up every week...and organisations are slowly realising the need to start listening to conversations about their brand online...so will be good to hear what specific issues people want to discuss and perhaps we can spend some time on these.
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Comment by Niall O'Malley on January 28, 2010 at 1:41pm
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Content we have so far:
Context:
~ Relationship between online and offline (on 10% of WOM is online)
~ Social media spend is growing, so will options for measurement
~ Still no robust link to ‘propensity to buy’
~ Still no theory as to how much more powerful negative sentiment is positive sentiment
Big questions:
~ Sentiment analysis – it’s not perfect, so what?
~ Real-time deep analysis – is it that important?
~ How can we rationalise powerful influencers?
~ How can qual. data compliment quant.?
~ Are some languages more influential?
Useful tools:
~http://www.google.com/insights/search/ – track consumer interest (i.e. search volume) over time and by geography
~ http://www.trendrr.com – monitor ongoing trends on Twitter, online news, blogs and lots more
~ http://www.boardtracker.com/ - identify conversations and influencers on discussion forums
~ http://socialmention.com – a good tool for tracking conversations across various social media channels, and provides some automate
~ http://klout.com – a new but very promising tool for measuring influence on Twitter and discovering who are the most influential users discussing your brand/keywords
~ http://www.globalwebindex.net/ – [PAID FOR] global research on the online and social media behaviours/attitudes of 32,000 consumers in 16 largest markets
~ http://www.brandwatch.net/ – [PAID FOR] global best of the social media monitoring dashboard – less spammy than most, good influencer ranking system
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